Renzo Rosso founded DIESEL in 1978. With the experience in denim, the brand has developed to become one of the top brands in the premium fashion business as well as a leading name in the luxury segment, with products that range from fashion to lifestyle. Diesel’s design philosophy evolved from Rosso’s initial aim for the brand to be an alternative denim brand among the casual wear giants that dominated the market. It embodies the company’s creativity-driven DNA, which is represented in the designs of its apparel, accessories, watches, and perfumes. DIESEL’s motto “For Successful Living” has been a vital aspect of the brand’s most iconic campaigns and an inherent element of its 35-year-long ethos.

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