Since its inception in 1972, the “Jaspal Emporium” store became the first imported fashion store to open at Siam Center, a prominent fashion hub for generations of Thai people. Later on, the company began developing its own fashion brand, “JASPAL,” which has since grown and established its own unique identity over the years. Since its establishment, JASPAL has been driven to move forward and has succeeded in gaining the loyalty of customers worldwide. Throughout its 50-year history, JASPAL has grown into a leading fashion brand known for its exceptional value, exemplary quality, and commitment to design, remaining committed to becoming a true global leader in the fashion industry. This Thai ready-to-wear fashion brand earned a reputation for its dedication to making fashion accessible to all, taking pride in its distinctive style and design that are a seamless blend of global fashion trends with local narratives. The brand’s philosophy revolves around empowering wearers to express their stories through the clothes they choose. This is achieved while ensuring that the brand stays relevant in the constantly evolving world of fashion.

JASPAL has played a significant role in driving the Thai fashion industry forward. The impressive track record of the organization showcases successful collaborations with renowned designers such as Karl Lagerfeld, DVF (Diane von Furstenberg), and Orla Kiely, as well as numerous world-class teams. In the past five decades, JASPAL has achieved incredible success, which has propelled the brand forward and enabled it to evolve. JASPAL is driven to fulfill its vision and mission by providing customers with high-quality fashion products that feature exceptional designs at affordable prices. This commitment has made JASPAL a powerful force in the fashion industry, with one of the ultimate goals being to bring a wide variety of fashion styles that are tailored to suit the distinctive lifestyles of our customers not only in Thailand but also across Asia and globally.

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