Fred perry

In 1940, Tibby Wegner, a former Austrian footballer, approached Fred Perry with a business idea. It led to the duo’s first product, a sweatband with the original Fred Perry logo. The classic pique cotton sports shirt was later widely acknowledged as the most iconic piece of Fred Perry apparel, known for its securely fastened top button that helps the shirt survive a night’s use without losing its sharp appearance by morning.
Fred Perry is the first brand to successfully cross over from sportswear to streetwear. The company’s everlasting laurel logo is inspired by the laurel wreath that decorated Fred Perry’s medal as Wimbledon champion and has become the symbol that represents the Fred Perry brand, in line with the victory, authenticity, history, and integrity that the brand stands for.

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