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10 October 2023 / NEWS
(Bangkok, Thailand) – (October 10, 2023) – CPS CHAPS, a trendy fashion brand, today debuted its latest collaboration with Juicy Couture, the iconic and beloved lifestyle brand. The“Juicy Couture x CPS CHAPS” capsule transports consumers back to the fashion of the ‘dot com’ era. The campaign features the 7-member girl group 4EVE and Tigger – Achira Terio, who each tell a story that blends contemporary and retro fashion.
The collection brings the fun and excitement from both Juicy Couture and CPS CHAPS through colors such as pink, off-white, red, black, blue jeans which stand out with the newest monogram pattern which is a key piece of this collection. The monogram, designed by matching a guitar pick, CPS CHAPS’s logo with Juicy Couture’s JC logo, is featured on a sporty structure of fashion pieces that are both wearable and comfortable with material such as velour. The collection has various styles such as cotton jersey, baby French terry, denim and knitting for t-shirts, front-slit skirts and trousers which are embellished with crystal detailing and bleached technic.
For the men’s collection, the Y2K fashion is portrayed in the form of street loungewear, adding the cool signature of CPS CHAPS to the sporty clothing structure which yields an active look with oversized items such as an over-sized shirt, short-sleeved bowling shirts, over-sized satin shirts, French terry hoodies, interlocked tracksuit, oversized short-sleeved t-shirts, baggy jeans and loose shorts. The color palette includes using black and off-white as main colors with highlights in pink and Juicy Couture logo velvet colored tape detailing and the collection’s special monogram.
Bags and Accessories
Every bag in this collection takes its inspiration from the hit items in the Y2K era or the 2000s such as a shoulder bag, a small handbag and a heart-shaped bag with a waist chain, the items which truly represent the fashion of the ‘dot com’ era. The main material for the bags is velvet with silver diamond logo detailing, reflecting the iconic look of Juicy couture. All accessories blend in the character of both brands through colors such as black and pink, material and detailing seen in items such as a faux fur bucket hat with a gold chain featuring a guitar pick charm, a velvet cap featuring crystal logo detailing, a velvet scrunchy with a monogram pattern with a Juicy logo guitar pick detailing and a black and pink headband signature to Juicy Couture featuring crystal rhinestones and micro guitar picks detailing.
ABOUT CPS CHAPS
CPS CHAPS is a clothing and fashion brand with its own unique character under a concept of “CREATIVITY. PASSION. SELF.” which is full of creativity and inspiration to design fashion items that stand out with style, meeting the needs of young women and men who love to create cool and modern looks that are unique, boosting the confidence in every lifestyle.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
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