Responsibilities:
- Assist in planning and execution of all marketing strategies, campaigns and promotions for the brand
- Create communication & promotional campaigns and branding efforts and assist in analyzing all marketing campaigns and monitoring brand quality
- Develop and maintain Marketing budget, P/L
- Develop and maintain weekly marketing calendar for the organization, including analysis and evaluation of prior retail activities for future decision making
- Source for new market opportunities and propose a business expansion and market penetration strategy for the assigned brand to compete and grow internationally
- Deal with local department store or landlord in the assigned country regarding and all related matters
- Develop strong alliances with relevant local partners to reinforce the brands growth and strong position in international markets
- Develop and execute retail special events on an individual store basis, including promotions, events and other marketing activities where feasible
- Research the Industry bench marking, best practice identification and competitive intelligence for use in future marketing campaigns
- Monitor troubled stores and recommend programs to elevate them to profitable growth
- Conduct communication and execution of loyalty and CRM initiatives at the store level
- Manage the website, ensuring that all content and promotions are up-to-date
- Create a social media calendar and manage content for the selected channels, e.g. Facebook, Instagram, YouTube etc. Work with internal teams to conceptualize and develop effective digital marketing ideas/campaigns
- Work closely with the store managers on the marketing materials and support their requirements, including store promotions, signage and marketing collateral
- Participate in regularly scheduled meetings and provide marketing updates, analysis, reports as requested inclusive of marketing initiatives or recommendations
Qualifications :
- BA. Degree or higher in Marketing, Fashion Management or any related field
- 5+ years of Retail/Fashion Marketing experience, ideally within another high-growth retail chain or any reputable fashion apparel company
- Good command in English both written and spoken
- Able to travel oversea country
- Experience in preparing Marketing plan and budget
- Knowledge of CRM and Social Media trends and best practices
- Solid experience with social media including blogs, Facebook, Youtube, Instagram, etc
- Proven track record in designing and executing successful public relations campaigns and event planning
- Sound command of written and verbal English communication skills
- Initiative and self-starter with a strong drive for results and sense of urgency
- Extremely organized, dependable and self-confident
- Strong computer skills – specifically knowledge in Microsoft Office programs
