It all started in March 2004 when the tight denim with the characteristic skull logo first hit the market.The store was called Weekend and carried high-fashion and exclusive denim brands mixed with second hand clothing — a blend that attracted young, trendy Stockholmers.
Some of the denim sold in the shop was very expensive and there was a need for cheaper, but still fashionable jeans. The first Cheap Monday style ‘Tight’ was born, at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks.
In January 2005, Cheap Monday was developed into a brand with a full scale collection and the distribution was extended to selected stores in Sweden as well as abroad. The idea is still to offer the customer fashion at an extremely good price.
Without traditional marketing but with a strong idea on how to present the brand, Cheap Monday can today be found in 40 countries and in 2000 stores all over the world. Joining forces with H&M in 2008 creates new possibilities. With Cheap Monday agents and distributors in Europe, USA, Japan, Australia, Canada and The Middle East, the brand is now ready to take the next step internationally.
From the first delivery of 800 pairs in March 2004, the production for 2009 has reached a new level.